The College of St. Scholastica’s brand is built to reflect the mission and values of the College. It is a source of a promise to our audiences, building a sense of community, credibility and competitive advantage.
We encourage you to embrace our brand by utilizing the following elements in your everyday work. Through our individual efforts, we can have a collective impact on how our College is viewed by others, and while leaning on the brand we will also help strengthen it.
Consistent use of logos, colors, a distinctive visual style and messaging will help us tell our unique story clearly at every point of our public interaction. Together we can build a brand that:
- Delivers clear consistent messaging
- Confirms our credibility
- Connects with our target prospects emotionally
- Motivates prospects to take action
- Solidifies user loyalty
These branding guidelines are provided by the marketing team, but our overall branding success depends on the consistent use of these elements by the entire college community.
Please follow this guide when working on your projects. If you have any questions, feel free to contact the College’s Marketing Department.
Your Success is Our Purpose
Our positioning statement, Your Success Is Our Purpose, echoes the mission and values of the College. It is a promise to our students demonstrating our collective motivation to serve them well at every step of their college journey.
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One of the most recognizable elements of the St. Scholastica brand is the College’s logo system. Proper use of the College’s logos is key to building a recognizable brand. St. Scholastica has three main categories of logos:
- Standard logos
- Athletics logos
- Presidential crest
Each category has variations with specific uses. For example, in addition to different colors, the College’s standard logo has square and department/program/campus variations. If you have questions or would like to request a new department/program/campus logo, please contact the College’s Creative Director.
Selecting the Correct File Format
The chart below provides a guide to assist you in selecting the most appropriate format for the application requirements.
The Shield on its own can be used as a graphic element i.e. as a background “watermark” but is not sufficient in this form as an official representation of the College’s logo. A form of St. Scholastica’s standard logo should always appear on any project that features the Shield as a graphic element or enhancement.
As part of its logo, The College of St. Scholastica utilizes the Benedictine shield. Benedictine values are the cornerstone of the learning that happens at the College.
In its original form, the field is blue. Upon this field is a silver lily, blooming with three flowers symbolizing the three Persons of the Blessed trinity. The base of the lily is enclosed by a silver crescent, the heraldic symbol of the Virgin Mary, and likewise the purity of Christian teaching.
A golden crown of the medieval regal shape in heraldry encircles the lilies above, recalling the dedication of the Chapel to the Queen of Peace.
The heraldic indication of a college is always a book. Hence, a book occupies the center of the field. On its open pages is the motto of St. Scholastica. It is taken from the third chapter of the Book of Proverbs, and in reference to Wisdom it reads: “Her ways are ways of beauty, and all her paths are peace.” In keeping with the tradition Benedictine motto, “Pax,” St. Scholastica has chosen the second part of the verse for her motto. It reads in Latin: “Omnes semitae eius pacificae.”