Skip to content
The College of St. Scholastica

Convenient and Flexible Format

Learn through a face-to-face format or complete your degree 100% online in 2-3 years depending on transfer credits. Our online learning environment allows you to collaborate with peers and complete the program on your schedule, even if that schedule varies from week to week or month to month.

This Program is Ideal for …

  • Those interested in digital marketing
  • Those interested in improving their innovative and creative skills
  • Those who need a bachelor’s degree to advance their career

Receive Program Info and Financial Aid Options

  • Detailed program overview
  • Personalized financial aid
  • Individual admissions support

By requesting information, I authorize The College of St. Scholastica to contact me by email, phone or text message.

Privacy Policy

Degree Details

Tuition

Are You Looking for a Face-to-Face (on-campus) Experience?

St. Scholastica’s longstanding commitment to inclusivity and generous financial aid packages make our world-class educational programs accessible to students from any background.

Are You Looking for a 100% Online or Hybrid Experience?

St. Scholastica is committed to providing adult students highly competitive tuition for all programs. This exceptional value for a comprehensive educational experience will allow you to advance in your career.

Curriculum

Program Requirements

Total degree requirements: 128 credits
Major: 68 credits
Minor: 20 credits

Any applicable transfer credits or credit for prior life experience will shorten this timeline.

Courses

Here are some classes you could take as part of this major or minor. Be sure to create your course plan in consultation with your advisor.

Coursework

ACC 2210 – Principles of Financial Accounting

Introduces the preparation and use of financial accounting information. Course includes preparation and analysis of financial statements and related disclosures.

ACC 2220 – Principles of Managerial Accounting

Introduces the internal use of accounting information to plan, control and evaluate the activities of business organizations. Course emphasizes problem solving and decision making for manufacturing and service enterprises.

CIS 3205 – Information Systems

Explores the ways computer-based information technologies and systems are used to address specific organizational needs. Students will become familiar with the terms, concepts, and issues in information technology management; become involved in the process of developing and modifying information systems which support crucial problem solving and decision-making in organizations; and conduct data analysis using common techniques.

ECN 2230 – Principles of Microeconomics

Focuses on how economists explain the behavior of individuals, how markets direct activities and the policy implications that flow from economic analysis. Emphasis is less on the development of theories and more on the application of theories. Course examines how developments in other fields, most notably evolutionary psychology, have affected microeconomics.

MGT 3130 – Business Research & Decision-Making

Further examines the theories, models and practice of effective business managers in using creativity, strategy, and information in decision making. Students apply methods to generate ideas for solving real-world business problems. Decision-making models and research are used to analyze consumer/employee behavior, create goals, and make recommendations for solving problems.

MGT 3240 – Human Resource Management

Provides an in-depth exposure to the major areas of human resource management including recruiting, selection, training, motivation, appraisal, planning, labor relations and compensation.

MKT 2320 – Principles of Marketing

Surveys terms and concepts concerned with the planning process and selection of appropriate actions resulting in successful and unique marketing plans. Product design, pricing strategy, distribution and availability of goods or services and marketing communications are topics covered.

MKT 3320 – Marketing on the Internet

Focuses on the process of combining strategic marketing concepts with Internet techniques to generate sales and enhance brand image in the world of economic commerce.

MKT 3340 – Market Promotion

Provides an in-depth exposure to market promotion. There is special emphasis on advertising and the creation of message strategy based on sound product design. Good personal selling and sales promotion actions are also addressed.

MKT 3350 – Designing Successful Products

Explores the identification of potentially commercial products. Students learn to gather information about the marketplace, create prototypes, refine concepts, and cluster product benefits into a marketing communication to customers. Students develop a basic marketing strategy that relates to product design and segment needs.

MKT 3370 – Services Marketing

Examines the marketing of services as a separate topic. Students contrast and compare the distinctive aspects of marketing intangible products such as services with tangible products such as consumer goods. Students study customer relations, customer communications, and the delivery methods ranging from conventional to internet.

MKT 3380 – Logistics & Distribution Chann

Contemporary logistics describes the entire supply channel system from inbound movement of freight including tangible and intangible activities through materials management to physical distribution then to the end user. It provides the tactile decision making tools such as distribution channel locations, inventory rotations, storage and logistic functional concepts used for finding cost reduction and strategic opportunities. Also, integrates logistics into a supply chain management context. It will look into the current events, along with new theory, practice, basics in packaging, warehousing, transportation, inventory and material handling. Prerequisite: MKT 2320.

MKT 4360 – Marketing Strategy

Focuses on the relationship between the marketing plan strategy and the marketplace goals of the organizational strategic plan. Brand management is a central theme. Course explores choices and tactics for marketers to use.

Internships

Students may have opportunities for applied internships with various area organizations. Recent placements include: Upper Lakes Foods Inc., Duluth Entertainment Convention Center, Townsquare Media Group, Target, Best Buy, 3M and Amsoil Inc.

Career Outlook

Marketing graduates are employed in a variety of of industries, businesses and disciplines, including advertising, public relations, health care, banking, manufacturing, consumer products, e-commerce, retail sales and hospitality.

What can I do with this degree?

Marketing graduates are prepared for a variety of industries, businesses, and disciplines, including advertising, public relations, healthcare, banking, manufacturing, consumer products, e-commerce, retail sales and hospitality.

Pair with a Language

Boost your brainpower and give yourself a competitive edge in our global economy by pairing your major with a language. St. Scholastica offers programs and courses in American Sign Language, French, German, Latin, Ojibwe, Russian and Spanish.

Admission Information

Visit our admissions page for information about transcripts, online application, international admissions and financing.

Eligibility

New Student
  • High school diploma or GED
  • Cumulative GPA of at least 2.0 for entrance into the college

Note: Meeting minimum entrance requirements does not guarantee admission.

Returning Students

A returning student is a student who was admitted and enrolled in a program at St. Scholastica but has been absent from the program for at least three continuous semesters, including summer. To return to the same program at St. Scholastica, a returning student must be in good academic standing and must apply for readmission to the College.

Application Deadlines

Are You Looking for a Face-to-Face (on-campus) Experience?

Students applying for the fall semester have two application timelines to choose from – Early Action (Nov. 15) and Regular Decision (Feb. 1). Both options are completely free and deposits are fully refundable until May 1. We will accept applications for fall semester through the end of August.

Are You Looking for a 100% Online or Hybrid Experience?

Most of our online and hybrid programs operate on a rolling admission basis – allowing you to apply anytime. Once your application and other necessary documents are received, we will forward them to the appropriate department for review.

Meet Our Faculty

Experienced, Dedicated and Distinguished Educators

Expect to be heard, to be challenged and to be involved. St. Scholastica faculty are world-class scholars and experts in their field who bring their deep experience to online and on-campus classrooms. Our values of community, respect, stewardship and love of learning reflect our faculty’s commitment to lifting up others and celebrating our common humanity.