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Brand Guidelines

The College of St. Scholastica's brand is built to reflect the mission and values of the College. It is a source of a promise to our audiences, building a sense of community, credibility and competitive advantage. Our brand is a series of standardized elements working together to create a family look.

We encourage you to embrace our brand by utilizing these elements in your everyday work. Through our individual efforts, we can have a collective impact on how our College is viewed by others, and while leaning on the brand we will also help strengthen it.

Consistent use of logos, colors, a distinctive visual style and messaging will help us tell our unique story clearly at every point of our public interaction. Together we can build a brand that:

  • Delivers clear consistent messaging
  • Confirms our credibility
  • Connects with our target prospects emotionally
  • Motivates prospects to take action
  • Solidifies user loyalty

These branding guidelines are provided by the marketing team, but our overall branding success depends on the consistent use of these elements by the entire college community.

Please follow this guide when working on your projects. If you have any questions, feel free to contact the College's Marketing Department.

Your success is our purpose

Our positioning statement, Your Success Is Our Purpose, echoes the mission and values of the College. It is a promise to our students demonstrating our collective motivation to serve them well at every step of their college journey.

Primary brand colors

Color specifications for the primary St. Scholastica brand.

C100 M57 Y0 K40
R0 G68 B124
Pantone 295C
Hex #00447c

C0 M16 Y100 K0
R255 G203 B0
Pantone 116C
Hex #FFCB00

Logos

One of the most recognizable elements of the St. Scholastica brand is the College's logo system. Proper use of the College's logos is key to building a recognizable brand. St. Scholastica has three main categories of logos:

  • Standard logos
  • Athletics logos
  • Presidential crest

Each category has variations with specific uses. For example, in addition to different colors, the College's standard logo has square and department/program/campus variations. If you have questions or would like to request a new department/program/campus logo, please contact the College's Creative Director, Mike Cousino.

Using the "Shield"

The Shield on its own can be used as a graphic element i.e. as a background "watermark" but is not sufficient in this form as an official representation of the College's logo. A form of St. Scholastica's standard logo should always appear on any project that features the Shield as a graphic element or enhancement.

As part of its logo, The College of St. Scholastica utilizes the Benedictine shield. Benedictine values are the cornerstone of the learning that happens at the College.

In its original form, the field is blue. Upon this field is a silver lily, blooming with three flowers symbolizing the three Persons of the Blessed trinity. The base of the lily is enclosed by a silver crescent, the heraldic symbol of the Virgin Mary, and likewise the purity of Christian teaching.

A golden crown of the medieval regal shape in heraldry encircles the lilies above, recalling the dedication of the Chapel to the Queen of Peace.

The heraldic indication of a college is always a book. Hence, a book occupies the center of the field. On its open pages is the motto of St. Scholastica. It is taken from the third chapter of the Book of Proverbs, and in reference to Wisdom it reads: "Her ways are ways of beauty, and all her paths are peace." In keeping with the tradition Benedictine motto, "Pax," St. Scholastica has chosen the second part of the verse for her motto. It reads in Latin: "Omnes semitae eius pacificae."

Selecting the correct file format

The chart below provides a guide to assist you in selecting the most appropriate format for the application requirements.

Format Guide EPS JPG
Quality High Low
Resolution Vector graphic.
Can scale to any size.
72-300dpi.
Can scale down without losing quality.
Usage • Printed literature
• Print Advertising
• Exhibitions
• Signs
• Word
• PowerPoint
• Web

Standard Logo

The College’s traditional and most commonly used logo.

Full Color / Fill (CMYK)
Standard Logo | Full Color | Fill

When to use this logo
This logo is to be used for applications such as magazine ads, direct mail pieces, posters, flyers, billboards, Web sites and banner ads, etc. when full color is being used.

Download:
EPS | JPG

Black / Fill
Standard Logo | Black | Fill

When to use this logo
This logo is to be used for black and white applications on a black background where color is not being used.

Download:
EPS | JPG

Square Logo

An alternative option if the standard logo cannot be used and a square format logo is required.

Full Color / Fill (CMYK)
Square Logo | Full Color | Fill

When to use this logo
This logo is to be used for the same applications as the standard logo but when a square format is required.

Download:
EPS | JPG

Black / Fill
Square Logo | Black | Fill

When to use this logo
This logo is to be used for the same applications as the standard black and white logo but when a square format is required.

Download:
EPS | JPG

Athletic Department Logos

Two accepted logo treatments either of which can be used to represent the Athletic Department or individual athletic teams.

Full Color (CMYK)
Athletics Logo | Full Color | CMYK

Download:
EPS | JPG

2-Color (PMS 142 - Gold / PMS 286 - Blue)
Athletics Logo | 2-Color

Download:
EPS | JPG

1-Color (PMS 286 - Blue)
Athletics Logo | 1-Color

Download:
EPS | JPG

Black
Athletics Logo | Black

Download:
EPS | JPG

Full Color (CMYK)
Athletics Logo | Full Color | CMYK

Download:
EPS | JPG

2-Color (PMS 142 - Gold / PMS 286 - Blue)
Athletics Logo | 2-Color

Download:
EPS | JPG

1-Color (PMS 286 - Blue)
Athletics Logo | 1-Color

Download:
EPS | JPG

Black
Athletics Logo | Black

Download:
EPS | JPG