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The College of St. Scholastica
1200 Kenwood Avenue
Duluth, MN 55811
(218) 723-6046
(800) 249-6412
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admissions@css.edu

Kathy Modin, M.A.
Department Chair
Tower Hall, Room 3146
(218) 723-6664
kmodin@css.edu

B.A. Marketing

Fast Facts: Marketing Major and Minor

  • Offers a unique design that emphasizes digital marketing and creativity, and management coursework that incorporates the study of liberal arts
  • Provides marketing and management coursework in strategic marketing global and international marketing research, and study abroad opportunities that align the tactics used in domestic and global markets. The program also provides courses in accounting, human resource management, economics, computers, management theory, ethics and decision-making
  • Encourages students to develop the traits of successful marketing professionals, including oral and written communication, creative problem solving and a solid foundation in marketing plan management and analysis 
  • Requires students to work with their faculty advisor to plan the sequence of courses for the major and elective courses that best fit their career goals in marketing and other related professions

Program Requirements

Major: 68 credits
Minor: 20 credits

Internships

Students may have opportunities for applied internships with various area organizations. Recent placements include: Upper Lakes Foods Inc., Duluth Entertainment Convention Center, Townsquare Media Group, Target, Best Buy, 3M and Amsoil Inc.

Careers

Marketing graduates are employed in a variety of of industries, businesses and disciplines, including advertising, public relations, health care, banking, manufacturing, consumer products, e-commerce, retail sales and hospitality.

Boost your brain power and give yourself a competitive edge in our global economy by pairing your major with a language. St. Scholastica offers programs and courses in American Sign Language, French, German, Latin, Ojibwe, Russian and Spanish.

Sample curriculum

Here are some classes you could take as part of this major or minor. Please note that you would not necessarily need all of these courses to fulfill a major or minor. This list doesn't include general education courses. Be sure to create your course plan in consultation with your advisor.

Course Creation Center

Expand and Collapse Coursework

Expand and Collapse ACC 2210 - Principles of Financial Accounting

Introduces the preparation and use of financial accounting information. Course includes preparation and analysis of financial statements and related disclosures.

Expand and Collapse ACC 2220 - Principles of Managerial Accounting

Introduces the internal use of accounting information to plan, control and evaluate the activities of business organizations. Course emphasizes problem solving and decision making for manufacturing and service enterprises.

Expand and Collapse CIS 3205 - Information Systems

Explores the ways computer-based information technologies and systems are used to address specific organizational needs. Students will become familiar with the terms, concepts, and issues in information technology management; become involved in the process of developing and modifying information systems which support crucial problem solving and decision-making in organizations; and conduct data analysis using common techniques.

Expand and Collapse ECN 2230 - Principles of Microeconomics

Focuses on how economists explain the behavior of individuals, how markets direct activities and the policy implications that flow from economic analysis. Emphasis is less on the development of theories and more on the application of theories. Course examines how developments in other fields, most notably evolutionary psychology, have affected microeconomics.

Expand and Collapse MGT 3130 - Quantitative Business Analysis

Includes forecasting, quality assurance, project management and other mathematical models for data analysis. Software is used to solve and illustrate problems and solutions.

Expand and Collapse MGT 3240 - Human Resource Management

Provides an in-depth exposure to the major areas of human resource management including recruiting, selection, training, motivation, appraisal, planning, labor relations and compensation.

Expand and Collapse MKT 2320 - Principles of Marketing

Surveys terms and concepts concerned with the planning process and selection of appropriate actions resulting in successful and unique marketing plans. Product design, pricing strategy, distribution and availability of goods or services and marketing communications are topics covered.

Expand and Collapse MKT 3320 - Marketing on the Internet

Focuses on the process of combining strategic marketing concepts with Internet techniques to generate sales and enhance brand image in the world of economic commerce.

Expand and Collapse MKT 3340 - Market Promotion

Provides an in-depth exposure to market promotion. There is special emphasis on advertising and the creation of message strategy based on sound product design. Good personal selling and sales promotion actions are also addressed.

Expand and Collapse MKT 3350 - Designing Successful Products

Explores the identification of potentially commercial products. Students learn to gather information about the marketplace, create prototypes, refine concepts, and cluster product benefits into a marketing communication to customers. Students develop a basic marketing strategy that relates to product design and segment needs.

Expand and Collapse MKT 3370 - Services Marketing

Examines the marketing of services as a separate topic. Students contrast and compare the distinctive aspects of marketing intangible products such as services with tangible products such as consumer goods. Students study customer relations, customer communications, and the delivery methods ranging from conventional to internet.

Expand and Collapse MKT 3380 - Logistics & Distribution Chann

Contemporary logistics describes the entire supply channel system from inbound movement of freight including tangible and intangible activities through materials management to physical distribution then to the end user. It provides the tactile decision making tools such as distribution channel locations, inventory rotations, storage and logistic functional concepts used for finding cost reduction and strategic opportunities. Also, integrates logistics into a supply chain management context. It will look into the current events, along with new theory, practice, basics in packaging, warehousing, transportation, inventory and material handling. Prerequisite: MKT 2320.

Expand and Collapse MKT 4360 - Marketing Strategy

Focuses on the relationship between the marketing plan strategy and the marketplace goals of the organizational strategic plan. Brand management is a central theme. Course explores choices and tactics for marketers to use.

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  • "Throughout my four years at CSS, Dr. Sabah Alwan provided an extreme amount of support and encouragement and was always willing to help with any issues or concerns. I truly believe that through his teaching methods and advisement, I have successfully entered my career in marketing with confidence and determination."

    – Michelle Fischer, ‘14