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Minor Marketing

Successful marketers share specific characteristics. Effective communication, problem-solving and decision-making are among these. This marketing minor will help you develop these skills and teach you specialized marketing tactics in personal selling, digital marketing and e-commerce.

Pair Your Degree with a Marketing Minor

Are you innovative, creative and a good communicator? If you enjoy analyzing customer behavior, developing campaigns and collaborating with others, many marketing opportunities await you.

Enhancing your degree with St. Scholastica’s Marketing minor will help you develop the knowledge and skills to construct and apply marketing strategies in large corporations, small businesses or retail environments. Through this program, you will learn to adapt and remain nimble to prepare for a fast-paced industry. You’ll study product design, social media, advertising, market research, services marketing, digital marketing and creating strategic marketing plans, while learning to collaborate in a team setting.

Prefer a Degree with a Marketing Focus?

St. Scholastica has reimagined its marketing degree coursework and integrated it as a concentration within the business management program. Visit our BA in Business Management degree to learn how this approach will help you develop both of these skills to succeed in your career.

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Benedictine Scholarship

All new first-year applicants to St. Scholastica will be awarded either the Benedictine Scholarship or the Access Award, upon admission to the College.

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Financial Aid

100% of traditional incoming undergraduates receive some type of scholarships. The average for scholarships, grants and/or loans is $31,841.

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Degree Details

Tuition

Are You Looking for a Face-to-Face (on-campus) Experience?

St. Scholastica’s longstanding commitment to inclusivity and generous financial aid packages make our world-class educational programs accessible to students from any background.

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Curriculum

Visit our Catalog to view the program and course requirements. Be sure to create your course plan in consultation with your advisor.

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Career Outlook

Combining your degree with St. Scholastica’s Marketing minor provides a solid foundation in marketing concepts, including strategy and digital trends. Individuals who have obtained these skills are in demand across industries, including advertising, public relations, healthcare, banking, manufacturing, consumer products, e-commerce, retail sales and hospitality.

As the demand for marketing professionals grows, having a Marketing minor will help you stand out in a competitive job market. Employers value candidates who understand their industry and can apply marketing strategies to attract customers, build brand awareness and support business goals. Gaining this expertise will allow you to stay adaptable and successful throughout your career.

Admission Information

Visit our admissions page for information about transcripts, online application, international admissions, financing and the Center for Equal Access.

Meet Our Faculty

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Expect to be heard, to be challenged and to be involved. St. Scholastica faculty are world-class scholars and experts in their field who invest in your success. Our values of community, respect, stewardship, hospitality and love of learning reflect our faculty’s commitment to lifting up others and celebrating our common humanity.

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