- Offers a unique design that emphasizes digital marketing and creativity, and management coursework that incorporates the study of liberal arts
- Provides marketing and management coursework in strategic marketing global and international marketing research, and study abroad opportunities that align the tactics used in domestic and global markets. The program also provides courses in accounting, human resource management, economics, computers, management theory, ethics and decision-making
- Encourages students to develop the traits of successful marketing professionals, including oral and written communication, creative problem solving and a solid foundation in marketing plan management and analysis
- Requires students to work with their faculty advisor to plan the sequence of courses for the major and elective courses that best fit their career goals in marketing and other related professions
Program Requirements
Major: 68 credits
Minor: 20 credits
Internships
Students may have opportunities for applied internships with various area organizations. Recent placements include: Upper Lakes Foods Inc., Duluth Entertainment Convention Center, Townsquare Media Group, Target, Best Buy, 3M and Amsoil Inc.
Careers
Marketing graduates are employed in a variety of of industries, businesses and disciplines, including advertising, public relations, health care, banking, manufacturing, consumer products, e-commerce, retail sales and hospitality.
Boost your brain power and give yourself a competitive edge in our global economy by pairing your major with a language. St. Scholastica offers programs and courses in American Sign Language, French, German, Latin, Ojibwe, Russian and Spanish.
Sample curriculum
Here are some classes you could take as part of this major or minor. Please note that you would not necessarily need all of these courses to fulfill a major or minor. This list doesn't include general education courses. Be sure to create your course plan in consultation with your advisor.
Course Creation Center
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 ACC 2220 - Principles of Managerial Accounting
Introduces the internal use of accounting information to plan, control and evaluate the activities of business organizations. Course emphasizes problem solving and decision making for manufacturing and service enterprises.
CIS 3205 - Information Systems
Explores the ways computer-based information technologies and systems are used to address specific organizational needs. Students will become familiar with the terms, concepts, and issues in information technology management; become involved in the process of developing and modifying information systems which support crucial problem solving and decision-making in organizations; and conduct data analysis using common techniques.
ECN 2230 - Principles of Microeconomics
Focuses on how economists explain the behavior of individuals, how markets direct activities and the policy implications that flow from economic analysis. Emphasis is less on the development of theories and more on the application of theories. Course examines how developments in other fields, most notably evolutionary psychology, have affected microeconomics.
MGT 3130 - Quantitative Business Analysis
Includes forecasting, quality assurance, project management and other mathematical models for data analysis. Software is used to solve and illustrate problems and solutions.
MGT 3240 - Human Resource Management
Provides an in-depth exposure to the major areas of human resource management including recruiting, selection, training, motivation, appraisal, planning, labor relations and compensation.
MKT 2320 - Principles of Marketing
Surveys terms and concepts concerned with the planning process and selection of appropriate actions resulting in successful and unique marketing plans. Product design, pricing strategy, distribution and availability of goods or services and marketing communications are topics covered.
MKT 3320 - Marketing on the Internet
Focuses on the process of combining strategic marketing concepts with Internet techniques to generate sales and enhance brand image in the world of economic commerce.
MKT 3340 - Market Promotion
Provides an in-depth exposure to market promotion. There is special emphasis on advertising and the creation of message strategy based on sound product design. Good personal selling and sales promotion actions are also addressed.
MKT 3350 - Designing Successful Products
Explores the identification of potentially commercial products. Students learn to gather information about the marketplace, create prototypes, refine concepts, and cluster product benefits into a marketing communication to customers. Students develop a basic marketing strategy that relates to product design and segment needs.
MKT 3370 - Services Marketing
Examines the marketing of services as a separate topic. Students contrast and compare the distinctive aspects of marketing intangible products such as services with tangible products such as consumer goods. Students study customer relations, customer communications, and the delivery methods ranging from conventional to internet.
MKT 3380 - Logistics & Distribution Chann
Contemporary logistics describes the entire supply channel system from inbound movement of freight including tangible and intangible activities through materials management to physical distribution then to the end user. It provides the tactile decision making tools such as distribution channel locations, inventory rotations, storage and logistic functional concepts used for finding cost reduction and strategic opportunities. Also, integrates logistics into a supply chain management context. It will look into the current events, along with new theory, practice, basics in packaging, warehousing, transportation, inventory and material handling. Prerequisite: MKT 2320.
MKT 4360 - Marketing Strategy
Focuses on the relationship between the marketing plan strategy and the marketplace goals of the organizational strategic plan. Brand management is a central theme. Course explores choices and tactics for marketers to use.
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