- Offers a unique design that emphasizes digital marketing and creativity, and management coursework that incorporates the study of liberal arts
- Provides marketing and management coursework in strategic marketing global and international marketing research, and study abroad opportunities that align the tactics used in domestic and global markets. The program also provides courses in accounting, human resource management, economics, computers, management theory, ethics and decision-making
- Encourages students to develop the traits of successful marketing professionals, including oral and written communication, creative problem solving and a solid foundation in marketing plan management and analysis
- Requires students to work with their faculty advisor to plan the sequence of courses for the major and elective courses that best fit their career goals in marketing and other related professions
Program Requirements
Major: 68 credits
Minor: 20 credits
Internships
Students may have opportunities for applied internships with various area organizations. Recent placements include: Upper Lakes Foods Inc., Duluth Entertainment Convention Center, Townsquare Media Group, Target, Best Buy, 3M and Amsoil Inc.
Careers
Marketing graduates are employed in a variety of of industries, businesses and disciplines, including advertising, public relations, health care, banking, manufacturing, consumer products, e-commerce, retail sales and hospitality.
Boost your brain power and give yourself a competitive edge in our global economy by pairing your major with a language. St. Scholastica offers programs and courses in American Sign Language, French, German, Latin, Ojibwe, Russian and Spanish.
Sample curriculum
Here are some classes you could take as part of this major or minor. Please note that you would not necessarily need all of these courses to fulfill a major or minor. This list doesn't include general education courses. Be sure to create your course plan in consultation with your advisor.
Course Creation Center
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 ART 3241 - Graphic Design
Applies the fundamentals covered in CTA 2041. Students will learn to apply these through exploration of typography, photography and illustration in graphic design from inception through to pre-press. A strong emphasis is placed on layout, hierarchy, advertising design, branding, visual identity systems and integration of concepts with visual elements.
CTA 3341 - Media Production
Research, writing and production of video and audio news stories, mini-documentaries, commercials and features. Lab assignments include location recording of actual events and studio production experiences for both video and audio. An introduction to video and audio editing. Prerequisite: CTA 2514 or consent of instructor.
MGT 3140 - E-Commerce for New Enterprises
Introduces students to the major facets of doing business on the Internet, with an emphasis on creating new businesses and converting existing businesses to electronic commerce. Management theory and practice is combined with a variety of Internet business circumstances resulting in examples used for creating new businesses.
MGT 4140 - Entrepreneurship
Focuses on the formulation and writing of a start-up business plan for a new small business. Course provides the theoretical framework for a feasible business plan and exposes students to real life experiences that contribute to anticipating and solving small business problems. Students are encouraged to use creativity in conceiving an idea for a new business.
MKT 3320 - Marketing on the Internet
Focuses on the process of combining strategic marketing concepts with Internet techniques to generate sales and enhance brand image in the world of economic commerce.
MKT 3350 - Designing Successful Products
Explores the identification of potentially commercial products. Students learn to gather information about the marketplace, create prototypes, refine concepts, and cluster product benefits into a marketing communication to customers. Students develop a basic marketing strategy that relates to product design and segment needs.
MKT 3370 - Services Marketing
Examines the marketing of services as a separate topic. Students contrast and compare the distinctive aspects of marketing intangible products such as services with tangible products such as consumer goods. Students study customer relations, customer communications, and the delivery methods ranging from conventional to internet.
MKT 3380 - Logistics & Distribution Chann
Contemporary logistics describes the entire supply channel system from inbound movement of freight including tangible and intangible activities through materials management to physical distribution then to the end user. It provides the tactile decision making tools such as distribution channel locations, inventory rotations, storage and logistic functional concepts used for finding cost reduction and strategic opportunities. Also, integrates logistics into a supply chain management context. It will look into the current events, along with new theory, practice, basics in packaging, warehousing, transportation, inventory and material handling. Prerequisite: MKT 2320.
MKT 4360 - Marketing Strategy
Focuses on the relationship between the marketing plan strategy and the marketplace goals of the organizational strategic plan. Brand management is a central theme. Course explores choices and tactics for marketers to use.
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