The Marketing major helps students develop the knowledge and skills needed to construct marketing strategies and activities that can be applied in large corporations, small businesses, or a retail environment.

Marketing students will study topics including product design, customer relations, advertising, market research, marketing of services, marketing on the Internet, and creating strategic marketing plans.

The Marketing major offers students new and dynamic career choices and prepares them to work for either an independent marketing agency, an advertising agency, or within a corporate marketing department. Additional coursework is available in personal selling, retailing, or small business marketing. An advisor will help students tailor course selections to particular needs and interests.

Graduation Requirements

Course Descriptions

Major Core Requirements

CIS 2105 Information Systems Applications 4 cr.
A practical approach to how software systems are used to address business needs. Students will explore common information problems that businesses face, identify the data needed to solve the problems, and how that data needs to be manipulated and presented. These tasks will require the use of a wide range of software including databases, spreadsheets, report writing presentation, and multimedia software. Students will be required to do one or more extended projects in the course that will require research, analysis, and presentation in both paper and electronic format.

ACC 2210 Principles of Financial Accounting 4 cr.
An introduction to the preparation and use of financial accounting information. Course includes preparation and analysis of financial statements and related disclosures

ACC 2220 Principles of Managerial Accounting 4 cr.
An introduction to the internal use of accounting information to plan, control and evaluate the activities of business organizations. Course emphasizes problem-solving and decision-making for manufacturing and service enterprises. Prerequisite: ACC 2210.

ECN 2230 Principles of Microeconomics (II, 1, 2, 5) 4 cr.
Focuses on how economists explain the behavior of individuals, how markets direct activities and the policy implications that flow from economic analysis. Emphasis is less on the development of theories and more on the application of theories. Course examines how developments in other fields, most notably evolutionary psychology, have affected microeconomics. Prerequisite: MTH at 1000 level.

ECN 2280 Principles of Macroeconomics (II, 1, 5) 4 cr.
Addresses "the economy" in the sense of the big picture. Topics covered include national income accounting, the determination of economic activity through consumer spending, business investment, government taxation and expenditure and foreign trade. This course addresses also the issues of fiscal and monetary policies, inflation and unemployment. Prerequisite: MTH at 1000 level.

MGT 2120 Principles of Management 4 cr.
Introduction to the process of management. Course includes the history of management theory with emphasis on forces of change that have resulted in a changing view of the business world for managers. Principle management functions covered are planning, organizing, leading and the process of control as an information feedback function for increasing productivity. Emphasis is on the integration of all management functions into one effort for visionary, effective and efficient operations.

MGT 2320 Introduction to Marketing 4 cr.
Surveys terms and concepts concerned with the planning process and selection of appropriate actions resulting in successful and unique marketing plans. Product design, pricing strategy, distribution and availability of goods or services and marketing communications are topics covered.

MGT 3130 Quantitative Methods for Management Decision-making 4 cr.
Includes forecasting, quality assurance, project management and other mathematical models for data analysis. Software is used to solve and illustrate problems and solutions. Prerequisite: upper division status or consent of instructor

MGT 3240 Human Resource Management 4 cr.
Provides an in-depth exposure to the major areas of human resource management including recruiting, selection, training, motivation, appraisal, planning, labor relations and compensation.

MGT 3320 Marketing on the Internet 4 cr.
Focuses on the process of combining strategic marketing concepts with Internet techniques to generate sales and enhance brand image in the world of economic commerce. Prerequisite: MGT 2320 or consent of instructor.

MGT 3340 Market Promotions: Communicating with Customers 4 cr.
Provides an in-depth exposure to market promotion. There is special emphasis on advertising and the creation of message strategy based on sound product design. Good personal selling and sales promotion actions are also addressed. Prerequisite: MGT 2320 or upper division standing.

MGT 3350 Designing Successful Products 4 cr.
Explores the identification of potentially commercial products. Students learn to gather information about the marketplace, create prototypes, refine concepts, and cluster product benefits into a marketing communication to customers. Students develop a basic marketing strategy that relates to product design and segment needs.

MGT 3360 Personal Selling 4 cr.
Teaches students the skills necessary to effectively sell ideas, products or services. These skills include preparing for selling, prospecting, approaching, presenting, overcoming objection and closing. A strong personal development component gives students the opportunity to assess their strengths and limitations and to establish short and long term goals.

MGT 3370 Services Marketing 4 cr.
Examines the marketing of services as a separate topic. Students contrast and compare the distinctive aspects of marketing intangible products such as services with tangible products such as consumer goods. Students study customer relations, customer communications, and the delivery methods ranging from conventional to Internet.

MGT 4360 Marketing Strategy 4 cr.
Focuses on the relationship between the marketing plan strategy and the marketplace goals of the organizational strategic plan. Course explores choices and tactics for marketers to use.

CTA 3041 Publication Design 4 cr.
Principles of design for print materials include the use of space in layout, type selection, copy fitting and familiarity with printing processes. Use of the computer and desktop publishing, as tools in the design process, will be investigated. Prerequisite: CTA/CIS/ART 2041.

CTA 4402 Advertising and Public Relations 4 cr.
Writing advertising copy for print, electronics, direct mail and outdoor media, and a supporting public relations campaign including press releases, media relations, special events and other tactics. Students will prepare an integrated competitive campaign presentation. The student is prepared for professional internship. Prerequisite: CTA 3041 or consent of instructor.

CTA 4450 Persuasion 4 cr.
Studies persuasion from its early Greek roots through contemporary social scientific studies. Various theories of attitude change will be addressed.