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Homepage > Academics > School of Arts and Letters > Advertising/Public Relations
An Interdisciplinary Major
Students in this major will gain a basic business foundation and find out what it takes to work in the dynamic, fast-paced world of Advertising and Public Relations. This interdisciplinary field emphasizes the strong writing and communication skills necessary to be successful in business. Students will be able to design appropriate messages for specific business audiences using a number of media, including print, electronic, digital and video.
Students are prepared to work in the real world of Advertising and Public Relations by various offerings in the Communication Department. The Management Department offers courses which will help prepare the student for business management in large or small corporate settings.
Two Options
All Advertising and Public Relations majors complete the same basic core of courses, which are offered in the Communication and Management departments. Then, students chose one of two concentrations, either written and oral communication or production and design.
The written/oral concentration prepares students to write grants and copy and present projects orally. Journalism skills are also introduced in this concentration.
The production/design concentration prepares a student to use a variety of visual media, such as photographic or computer generated images, for advertisements and other visual media.
Internship Requirement
Majors must complete an internship of four to sixteen credits (which is the equivalent of a full semester of academic credit). The internship may be completed all at once at one location, or be taken in four credit units in up to four different locations and spread throughout the junior and senior years.
An internship can be an invaluable tool in getting a job after college. In addition to learning career specific skills, it can help a student to develop a portfolio that includes experience outside of formal college classes.
Core Requirements
Communication
- Mass Communication
- Computer Graphic Design
- Intercultural Communication
- Advertising
- Public Relations
- Mass Media Law and Ethics
- Persuasion
Management
- Principles of Marketing
- Organizational Behavior
Elective Requirements
Written/Oral Concentration
- News Writing and Reporting
- Argumentation
- Feature Writing
Production/Design Concentration
- Photography
- Publication Design
and one of the following:
- Media Production
- Web Design
Click here to visit the Communication and Theatre Arts homepage to learn more about the faculty, current students, alumni, and programs offered. For Further Information
If you would like more information about our program or financial aid contact:
Admissions Office
The College of St. Scholastica
1200 Kenwood Avenue
Duluth, Minnesota 55811
(218) 723-6046 or 1-800-447-5444
TTY/TDD (218) 723-6790
e-mail: admissions@css.edu
Visitors are always welcome! To help us best plan for your visit, please call us in advance.
The College of St. Scholastica is an equal opportunity educator and employer.
05/07
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