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B.A. Marketing

Instructor in marketing course

FAST FACTS: B.A. Marketing

Prior Learning Assessments allow "testing out" of subjects already mastered
100 percent online or blended online/on-campus format
Accelerated eight-week terms; complete the program in fewer than three years (no transfer credits) or fewer than two years (with transfer credits)*
128 total program credits

Tuition: $405/credit*

*This tuition rate is in effect for the 2014-2015 academic year and is subject to change in subsequent years. Total program cost and completion time varies depending on each person's transfer credits and individualized program plan.

Join the fast-paced world of marketing

Many people think of marketing as advertising. In reality, this is only a small part of the profession. Graduates with marketing degrees may work in an advertising agency or within a corporate marketing department, and may work on product development, marketing plans, market research, analyzing and segmenting sales data, public relations and many other marketing-related tasks.

Marketing is a high-paying field with strong job growth. There is keen competition for the most prestigious positions in the industry and, because the positions are often high-profile, there are many opportunities for advancement.

Career outlook

According to the Bureau of Labor Statistics, marketing and advertising-related jobs are projected to grow by 12 percent between 2012 and 2022. Employers will be particularly interested in people with new media experience in advertising, marketing and public relations.