Did you know that 94% of recruiters say they Google candidates early on in the application process.
Hiring managers are looking at your social media profiles to identify if you'll fit in with the corporate culture, your skills and qualifications, and to see if you're creative and what you're like.
It is crucial that you manage your personal brand and optimize your LinkedIn, Facebook, Twitter and Instagram profiles to boost your chances of securing internships and employment.
LinkedIn: Use LinkedIn's Profile Checklist to create a professional and engaging profile
Facebook: Clean up your profile, connect, interact
Twitter: Create a "business card-like" profile, share, comment and network
Additional tips for LinkedIn, Facebook, Twitter, and Instagram profiles in the Job Search Handbook
"Today, more and more employers are using Google to evaluate job candidates. You are no longer evaluated purely on your resume and a few references. Your Google results are your references and your resume is now a profile."
– Joshua Waldman, Author of Job Searching with Social Media for Dummies