Brand Guidelines

What is Branding and Why is it Important?

Developing the The College of St. Scholastica’s face to the world – this is our brand. It is the College’s name, how that name is visually expressed through our logos, our distinctive visual style and unique messaging that extend throughout the College’s communications.

The objectives that a good brand will achieve include:
• Delivering the message clearly
• Confirming our credibility
• Connecting our target prospects emotionally
• Motivating prospects to take action
• Solidifying User Loyalty

To succeed in branding we must understand the needs and wants of our customers and prospects. We do this by integrating our brand strategies through the College at every point of public contact.

Our brand resides within the hearts and minds of everyone exposed to the College. It is the sum total of their experiences and perceptions, some of which we can influence, and some that we cannot.

A strong brand is invaluable. It’s important that we spend time investing in researching, defining, and building our brand. After all our brand is the source of a promise to our consumer. It’s a foundational piece in our marketing communication and one we do not want to be without.

This guide has been developed to create a design system for The College of St. Scholastica brand. It is a series of standardized elements working together to create a family look. The consistent use of these elements is crucial to an overall cohesive look.

Follow this guide when working on your projects. If in any doubt, please contact the College’s Marketing Department.

Artwork - Selecting the correct file format

The chart below provides a guide to assist you when selecting a file to send to suppliers, or to use as part of your presentation. From this chart you can select the most appropriate format which balances file size with application requirement.

Format Guide EPS JPG
Quality High Low
Resolution Vector graphic.
Can scale to any size.
72-300dpi.
Can scale down without losing quality.
Usage • Printed literature
• Print Advertising
• Exhibitions
• Signs
• Word
• PowerPoint
• Web

Logo Types

Below you can find St. Scholastica’s Standard Logo, which should be used in most cases. The College also has a set of logos specifically for the Athletics, which are also shown below. In a case when the Presidential Crest, a plain version of the St. Scholastica Shield, a department or location specific logo is needed, please email Mike Cusino in the Marketing Department.

Standard Logo

The College’s traditional and most commonly used logo.

Full Color / Fill (CMYK)
Standard Logo | Full Color | Fill

When to use this logo
This logo is to be used for applications such as magazine ads, direct mail pieces, posters, flyers, billboards, Web sites and banner ads, etc. when full color is being used.

Download:
EPS | JPG

Black / Fill
Standard Logo | Black | Fill

When to use this logo
This logo is to be used for black and white applications on a black background where color is not being used.

Download:
EPS | JPG

Square Logo

Alternative option if the Standard Logo cannot be used and a square format logo is required.

Full Color / Fill (CMYK)
Square Logo | Full Color | Fill

When to use this logo
This logo is to be used for the same applications as the standard logo but when a square format is required.

Download:
EPS | JPG

Black / Fill
Square Logo | Black | Fill

When to use this logo
This logo is to be used for the same applications as the standard black and white logo but when a square format is required.

Download:
EPS | JPG

Athletic Department Logos

Two accepted logo treatments either of which can be used to represent the Athletic Department or individual athletic teams.

Full Color (CMYK)
Athletics Logo | Full Color | CMYK

Download:
EPS | JPG

2-Color (PMS 142 - Gold / PMS 286 - Blue)
Athletics Logo | 2-Color

Download:
EPS | JPG

1-Color (PMS 286 - Blue)
Athletics Logo | 1-Color

Download:
EPS | JPG

Black
Athletics Logo | Black

Download:
EPS | JPG

Full Color (CMYK)
Athletics Logo | Full Color | CMYK

Download:
EPS | JPG

2-Color (PMS 142 - Gold / PMS 286 - Blue)
Athletics Logo | 2-Color

Download:
EPS | JPG

1-Color (PMS 286 - Blue)
Athletics Logo | 1-Color

Download:
EPS | JPG

Black
Athletics Logo | Black

Download:
EPS | JPG

Did you know this about the shield of the College?

As part of its logo, The College of St. Scholastica utilizes the Benedictine shield. Benedictine values are the cornerstone of the learning that happens at the College.

In its original form, the field is blue. Upon this field is a silver lily, blooming with three flowers symbolizing the three Persons of the Blessed trinity. The base of the lily is enclosed by a silver crescent, the heraldic symbol of the Virgin Mary, and likewise the purity of Christian teaching.

A golden crown of the medieval regal shape in heraldry encircles the lilies above, recalling the dedication of the Chapel to the Queen of Peace.

The heraldic indication of a college is always a book. Hence, a book occupies the center of the field. On its open pages is the motto of St. Scholastica. It is taken from the third chapter of the Book of Proverbs, and in reference to Wisdom it reads: “Her ways are ways of beauty, and all her paths are peace.” In keeping with the tradition Benedictine motto, “Pax,” St. Scholastica has chosen the second part of the verse for her motto. It reads in latin: “Omnes semitae eius pacificae.”

Using the Shield as a graphic element.
The Shield on its own can be used as a graphic element i.e. as a background “watermark” but is not sufficient in this form as an official representation of the College logo. A form of the College logo as described on previous pages should always appear on any project that features the Shield as a graphic element or enhancement.

Download the complete Style GuideDownload the Style Guide

For a comprehensive list of proper logo and brand treatments download the St. Scholastica Logo Usage and Brand Guidelines PDF. This guide not only contains logo treatments, but font and layout guidelines as well.

As a supplement to the brand guidelines offered above, we've complied a set of editorial guidelines. This document addresses many common grammar, style, and usage questions and provides answers that are specific to St. Scholastica.

Editorial Guidelines (.pdf)

We have also created a CSS branded PowerPoint template for your convenience, which is available for download below.

PowerPoint template (.ppt)