Brand Guidelines

What is Branding and Why is it Important?
Developing the The College of St. Scholastica’s face to the world – this is our brand. It is the College’s name, how that name is visually expressed through our logos, our distinctive visual style and unique messaging that extend throughout the College’s communications.

The objectives that a good brand will achieve include:
• Delivering the message clearly
• Confirming our credibility
• Connecting our target prospects emotionally
• Motivating prospects to take action
• Solidifying User Loyalty

To succeed in branding we must understand the needs and wants of our customers and prospects. We do this by integrating our brand strategies through the College at every point of public contact.

Our brand resides within the hearts and minds of everyone exposed to the College. It is the sum total of their experiences and perceptions, some of which we can influence, and some that we cannot.

A strong brand is invaluable. It’s important that we spend time investing in researching, defining, and building our brand. After all our brand is the source of a promise to our consumer. It’s a foundational piece in our marketing communication and one we do not want to be without.

This guide has been developed to create a design system for The College of St. Scholastica brand. It is a series of standardized elements working together to create a family look. The consistent use of these elements is crucial to an overall cohesive look.

Follow this guide when working on your projects. If in any doubt, please contact the College’s Marketing Department.

Artwork - Selecting the correct file format

The chart below provides a guide to assist you when selecting a file to send to suppliers, or to use as part of your presentation. From this chart you can select the most appropriate format which balances file size with application requirement.

Format Guide EPS JPG
Quality High Low
Resolution Vector graphic.
Can scale to any size.
72-300dpi.
Can scale down without losing quality.
Usage • Printed literature
• Print Advertising
• Exhibitions
• Signs
• Word
• PowerPoint
• Web

Logo Types

Standard | Presidential Crest | Collegiate | Athletics | Shield

Standard Logo

Alternate version of the College’s traditional and most commonly used logo.

Full Color / Fill (CMYK)
Standard Logo | Full Color | Fill

When to use this logo
This logo is to be used for applications such as magazine ads, direct mail pieces, posters, flyers, billboards, Web sites and banner ads, etc. when full color is being used.

Download:
EPS | JPG

2-Color / Fill (PMS 116 - Gold / PMS 295 - Blue)
Standard Logo | 2-Color | Fill

When to use this logo
This logo is to be used for 2-color applications such as promotional/novelty items i.e. pens, cups, etc. and embroidery applications such as shirts, hats, etc. Also used for The St. Scholastica business package i.e. letterhead, business cards, note cards, etc.

Download:
EPS | JPG

1-Color / Fill (PMS 295)
Standard Logo | 1-Color | Fill

When to use this logo
This logo is to be used for 1-color applications such as promotional/novelty items i.e. pens, cups, etc. and embroidery applications such as shirts, hats, etc.

Download:
EPS | JPG

Black / Fill
Standard Logo | Black | Fill

When to use this logo
This logo is to be used for black and white applications on a black background where color is not being used.

Download:
EPS | JPG

Grayscale / Fill
Standard Logo | Grayscale | Fill

When to use this logo
This logo is to be used for black and white applications on a white background where color is not being used. Examples for use: black and white magazine and newspaper advertisements.

Download:
EPS | JPG

Standard Logo / Alternate with Campus Locations

A specialized logo treatment for each of our 5 campus locations.

When to use the Standard Logo with Campus Locations
This logo treatment should be used only in applications that are specific to an individual campus. Usages that apply to multiple campuses should use the college logo without the campus listed.

Not sure if this is the correct logo for your needs?
Please consult the College’s Marketing Department to determine if this logo is appropriate for your intended purpose.

Brainerd Campus
Brainerd Campus logo

Download:
EPS | JPG

Rochester Campus
Rochester Campus logo

Download:
EPS | JPG

St. Cloud Campus
St. Cloud Campus logo

Download:
EPS | JPG

St. Paul Campus
St. Paul Campus logo

Download:
EPS | JPG

Standard Alternate Logo

The College’s traditional and most commonly used logo.

Full Color (CMYK)
Standard Logo | Full Color | CMYK

When to use this logo
This logo is to be used for applications such as magazine ads, direct mail pieces, posters, flyers, billboards, Web sites and banner ads, etc. when full color is being used.

Download:
EPS | JPG

2-Color (PMS 116 - Gold / PMS 295 - Blue)
Standard Logo | 2-Color

When to use this logo
This logo is to be used for 2-color applications such as promotional/novelty items i.e. pens, cups, etc. and embroidery applications such as shirts, hats, etc. Also used for The St. Scholastica business package i.e. letterhead, business cards, note cards, etc.

Download:
EPS | JPG

1-Color (PMS 295)
Standard Logo | 1-Color

When to use this logo
This logo is to be used for 1-color applications such as promotional/novelty items i.e. pens, cups, etc. and embroidery applications such as shirts, hats, etc.

Download:
EPS | JPG

Reverse
Standard Logo | Reverse

When to use this logo
This logo is to be used for black and white applications on a black background where color is not being used.

Download:
EPS | JPG

Black
Standard Logo | Black

When to use this logo
This logo is to be used for black and white applications on a white background where color is not being used. Also used for promotional items such as pens, cups, etc. where color is not being used.

Download:
EPS | JPG

Presidential Crest Logo

A specialized logo treatment reserved for specific usage.

When to use the Presidential Crest logo
This is a specialized logo with specific usages. It is intended for projects associated with the College president, Board of Trustees, or official College events such as graduation.

Contact us before using this logo
Please consult the College’s Marketing Department to determine if this logo is appropriate for your intended purpose.

Full Color (CMYK)
Presidential Crest Logo | Full Color | CMYK

Download:
Request Permission

2-Color / Fill (PMS 116 - Gold / PMS 295 - Blue)
Presidential Crest Logo | 2-Color | Fill

Download:
Request Permission

2-Color (PMS 116 - Gold / PMS 295 - Blue)
Presidential Crest Logo | 2-Color

Download:
Request Permission

1-Color (PMS 295 - Blue)
Presidential Crest Logo |  1-Color

Download:
Request Permission

Black
Presidential Crest Logo | Black

Download:
Request Permission

Reverse
Presidential Crest Logo | Reverse

Download:
Request Permission

Collegiate Logo

This logo is intended for uses that are generally less formal and/or associated with campus life.

When to use the Collegiate logo
This logo works well for projects that pertain to campus life. It evokes a “traditional” college
look that is great for novelty items such as cups, backpacks, etc. This logo is especially appropriate for items of clothing such as t-shirts, jackets, caps, etc.

Not sure if this is the correct logo for your needs?
Please consult the College’s Marketing Department to determine if this logo is appropriate for your intended purpose.

Full Color (CMYK)
Collegiate Logo | Full Color | CMYK

Download:
EPS | JPG

2-Color (PMS 116 - Gold / PMS 295 - Blue)
Collegiate Logo | 2-Color

Download:
EPS | JPG

1-Color (PMS 295 - Blue)
Collegiate Logo | 1-Color

Download:
EPS | JPG

Black
Collegiate Logo | Black

Download:
EPS | JPG

Reverse
Collegiate Logo | Reverse

Download:
EPS | JPG

Collegiate Logo / Alternate

This logo is intended for uses that are generally less formal and/or associated with campus life.

Full Color / Fill (CMYK)
Collegiate Logo | Full Color | Fill

Download:
EPS | JPG

2-Color / Fill (PMS 116 - Gold / PMS 295 - Blue)
Collegiate Logo | 2-Color | Fill

Download:
EPS | JPG

Black / Fill
Collegiate Logo | Black | Fill

Download:
EPS | JPG

1-Color (PMS 295)
Collegiate Logo | 1-Color

Download:
EPS | JPG

Athletic Department Logos

Two accepted logo treatments either of which can be used to represent the Athletic Department or individual athletic teams.

Full Color (CMYK)
Athletics Logo | Full Color | CMYK

Download:
EPS | JPG

2-Color (PMS 142 - Gold / PMS 286 - Blue)
Athletics Logo | 2-Color

Download:
EPS | JPG

1-Color (PMS 286 - Blue)
Athletics Logo | 1-Color

Download:
EPS | JPG

Black
Athletics Logo | Black

Download:
EPS | JPG

Full Color (CMYK)
Athletics Logo | Full Color | CMYK

Download:
EPS | JPG

2-Color (PMS 142 - Gold / PMS 286 - Blue)
Athletics Logo | 2-Color

Download:
EPS | JPG

1-Color (PMS 286 - Blue)
Athletics Logo | 1-Color

Download:
EPS | JPG

Black
Athletics Logo | Black

Download:
EPS | JPG

Athletic Team Logos

Some athletic teams prefer to use stylized logos.

Baseball
Baseball Team Logo

Download:
EPS | JPG

Cross-Country
Cross-Country Team Logo

Download:
EPS | JPG

Football
Football Team Logo

Download:
EPS | JPG

Men's Hockey
Men's Hockey Team Logo

Download:
EPS | JPG

Nordic Skiing
Nordic Skiing Team Logo

Download:
EPS | JPG

Tennis
Tennis Team Logo

Download:
EPS | JPG

Volleyball
Volleyball Team Logo

Download:
EPS | JPG

The Shield of the College

As part of its logo, The College of St. Scholastica utilizes the Benedictine shield. Benedictine values are the cornerstone of the learning that happens at the College.

In its original form, the field is blue. Upon this field is a silver lily, blooming with three flowers symbolizing the three Persons of the Blessed trinity. The base of the lily is enclosed by a silver crescent, the heraldic symbol of the Virgin Mary, and likewise the purity of Christian teaching.

A golden crown of the medieval regal shape in heraldry encircles the lilies above, recalling the dedication of the Chapel to the Queen of Peace.

The heraldic indication of a college is always a book. Hence, a book occupies the center of the field. On its open pages is the motto of St. Scholastica. It is taken from the third chapter of the Book of Proverbs, and in reference to Wisdom it reads: “Her ways are ways of beauty, and all her paths are peace.” In keeping with the tradition Benedictine motto, “Pax,” St. Scholastica has chosen the second part of the verse for her motto. It reads in latin: “Omnes semitae eius pacificae.”

Using the Shield as a graphic element.
The Shield on its own can be used as a graphic element i.e. as a background “watermark” but is not sufficient in this form as an official representation of the College logo. A form of the College logo as described on previous pages should always appear on any project that features the Shield as a graphic element or enhancement.

The Shield
The Shield

Download:
EPS | JPG

Download the complete Style GuideDownload the Style Guide

For a comprehensive list of proper logo and brand treatments download the St. Scholastica Logo Useage and Brand Guidelines PDF. This guide not only contains logo treatments, but font and layout guidelines as well.

As a supplement to the brand guidelines offered above, we've complied a set of editorial guidelines. This document addresses many common grammar, style, and usage questions and provides answers that are specific to St. Scholastica.

Editorial Guidelines (.pdf)

We have also created a CSS branded PowerPoint template for your convenience, which is available for download below.

PowerPoint template (.ppt)