The Marketing major helps students develop the knowledge and skills needed to construct marketing strategies and activities that can be applied in large corporations, small businesses, or a retail environment.
Marketing students will study topics including product design, customer relations, advertising, market research, marketing of services, marketing on the internet, and creating strategic marketing plans.
The Marketing major offers students new and dynamic career choices and prepares them to work for either an independent marketing agency, an advertising agency, or within a corporate marketing department. Additional coursework is available in personal selling, retailing, or small business marketing. An advisor will help students tailor course selections to particular needs and interests.
This biennial winter break program in Casablanca, Morocco looks into the marketing practices of Cargill, a family owned American corporation with logistics facilities in many states serving the global need for various grain crops. Students will examine the relationship in the utilization of the application of contemporary marketing to the basic marketing function with ultra fragmented distribution channels in the Middle East. The premise of the research is to illustrate how the contemporary marketing fundamental principles can apply in an environment that still, until this modern day, utilizes the trading principles of the 18th century. Yet, at the same time, this environment functions with contemporary marketing concepts that we utilize in the West. For more information, contact Sabah Alwan.