Media Studies is a concentration in the Communications major and provides a basic foundation for students who will work in a variety of settings. Students with this major go on to work in advertising, public relations, marketing, event planning and any number of other vocations. These students will be able to design appropriate messages for specific audiences using a number of media. The interdisciplinary nature of this program reflects the liberal arts focus of the College. The Communications major with Media Studies concentration requires 46 credits (26 core credits and an additional 20 concentration credits). The 26 core credits include: ENG 2105 Investigative Writing (B- required -- 2 credits), CTA 1114 Media Literacy, CTA 2200 Presentation and Impact, 2240 Intercultural Communication (or approved study-abroad experience), CTA 3445 Argumentation, and two of the following three courses CTA 4414 Media Criticism, CTA 4417 Media Law and Ethics or CTA 4445 Persuasion. Additionally the major requires 20 concentration credits made up of specific courses and choices made in conjunction with the academic advisor. A minimum grade of "C" must be maintained in all required classes. A minor in another area is required.
Students need to apply to the Communications major with Media Studies concentration after completing 8 CTA credit hours but before completing 24 credit hours of CTA courses and have completed ENG 2105 with a grade of B- or higher. Application should be made in the sophomore year; students less than one calendar year from graduation will not be admitted. Students apply to the major by writing a brief essay, completing the application to the major/change of major form, printing a current unofficial transcript and then setting up a meeting with the deparment chair to submit all the materials. The department will admit students who write an excellent essay, exhibit appropriate behavior for a future professional, and who conform to the deadline.
Twenty credits are required for a minor in Media Studies. Courses include 4 credits of CTA 1114 Media Literacy AND/OR CTA 2850 Media Theory and Research (must take one, can take both), 4 credits of CTA 3341 Media Production OR CTA 4414 Media Criticism OR CTA 4417 Mass Media Law and Ethics, and 0 to 4 credits CTA 4100 Media Practicum (Portfolio). Additionally a student must choose 12 elective credits (with the help of their advisor) from the following list of CTA courses: CTA 2214 Writing for Mass Media, CTA 2307 Digital Photography, CTA 2514 Digital Media Studio, CTA 2525 Media Race and Gender, CTA 3214 Newswriting and Reporting, CTA 3307 Photojournalism, and CTA 3999/CTA 4999 Independent and Directed Media Studies (must obtain instructor approval). A minimum grade of "C" must be maintained in all required classes for this minor.
An internship is required for the Media Relations concentration of the communications major. Internships runs between 4 and 16 credits. Media Relations students are also required to complete a media portfolio of professional work.