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Marketing Program

The marketing major helps students develop the knowledge and abilities needed to construct marketing strategies and activities that can be applied in large corporations, small businesses or a retail environment.

Marketing students will study topics including product design, customer relations, advertising, market research, marketing of services, marketing on the Internet and creating strategic marketing plans.

Coordinator: Melissa Goodson, Ph.D.

Marketing B.A. major

The Marketing major offers students new and dynamic career choices and prepares them for professional marketing work. Specialized coursework is available in personal selling, retailing or small business marketing. An advisor will help students tailor their course selections to their particular needs and interests.

Marketing majors must complete the following required courses.

Required courses: ACC 2210 Principles Financial Accounting, ACC 2220 Principles of Managerial Accounting, CIS 3205 Information Systems, ECN 2230 Principles of Microeconomics, MGT 2120 Principles of Management, MGT 3130 Quantitative Business Analysis, MGT 3240 Human Resource Management, MGT 3354 Management Ethics, MKT 2320 Principles of Marketing, MKT 3320 Marketing on the Internet, MKT 3340 Market Promotion, MKT 3350 Designing Successful Products, MKT 3370 Services Marketing, MKT 3380 Logistics & Distribution Channels, MKT 4360 Marketing Strategy; plus eight upper-division credits from the discipline of Marketing. 

Marketing major outcomes:

The student completing the Marketing major will be able to:

1. Relate marketing theory and practice by solving marketing problems and creating strategic marketing plans.
2. Exhibit oral and written communication skills in a marketing context through oral and written marketing plans, personal selling demonstrations and new product presentations.
3. Develop problem-solving skills by using critical thinking methods to analyze marketing case studies, create innovative solutions to consumer problems, and justify strategic market positions.
4. Demonstrate skillful use of technology through multimedia presentations, creation of marketing websites and use of social media as a marketing strategy.
5. Integrate ethical and social responsibility in marketing through meaningful research projects that show social responsibility of organizations in action.

Marketing minor

The minor in Marketing requires at least 20 credits of Marketing courses and must include: MKT 2320 Principles of Marketing, MKT 3350 Designing Successful Products, MKT 3370 Services Marketing, MKT 3320 Marketing on the Internet or MKT 3340 Market Promotion, and MKT 3380 Logistics & Distribution Channels or MKT 3530 Marketing in a Global Environment, for a total of 20 credits.