(School of Business and Technology,Management Department)
MKT 2320 Principles of Marketing 4 cr. Surveys terms and concepts concerned with the planning process and selection of appropriate actions resulting in successful and unique marketing plans. Product design,pricing strategy,distribution and availability of goods or services and marketing communications are topics covered.
MKT 3320Marketing on the Internet 4 cr. Focuses on the process of combining strategic marketing concepts with Internet techniques to generate sales and enhance brand image in the world of economic commerce.
MKT 3340 Market Promotions: Communicating with Customers 4 cr. Provides an in-depth exposure to market promotion. There is special emphasis on advertising and the creation of message strategy based on sound product design. Good personal selling and sales promotion actions are also addressed.
MKT 3350 Designing Successful Products 4 cr. Explores the identification of potentially commercial products. Students learn to gather information about the marketplace, create prototypes, refine concepts, and cluster product benefits into a marketing communication to customers. Students develop a basic marketing strategy that relates to product design and segment needs.
MKT 3360 Personal Selling 4 cr. Teaches students the skills necessary to effectively sell ideas, products or services.These skills include preparing for selling, prospecting, approaching, presenting, overcoming objection and closing. A strong personal development component gives students the opportunity to assess their strengths and limitations and to establish short and long-term goals.
MKT 3370 ServicesMarketing 4 cr. Examines themarketing of services as a separate topic. Students contrast and compare the distinctive aspects ofmarketing intangible products such as serviceswith tangible products such as consumer goods. Students study customer relations, customer communications, and the delivery methods ranging from conventional to internet.
MKT /MGT 3380 Logistics and Distribution Channels 4 cr. Contemporary logistics describes the entire supply channel system from inbound movement of freight including tangible and intangible activities through materialsmanagement to physical distribution then to the end user. It provides the tactile decision making tools such as distribution channel locations, inventory rotations, storage and logistic functional concepts used for finding cost reduction and strategic opportunities. Also, integrates logistics into a supply chain management context. It will look into the current events,alongwith newtheory,practice,basics in packaging, warehousing, transportation, inventory and material handling. Prerequisite: MKT 2320.
MKT 3530 Marketing in a Global Environment 4 cr. An introduction to the essential ingredients of effective marketing strategies for entry into global and foreign markets. This course provides a fundamental analysis of the variety of global industries and local markets that have very unique cultures, language(s) and marketing systems (distribution, pricing,marketing communications, financial, accounting, political, economic and trading policies),which define the business and marketing strategies essential for success in the emerging global economy.
MKT 3777 Selected Topics inMarketing 1-8 cr. In-depth study of a topic of current interest. Topic to be covered depends on the mutual interest of faculty and students.
MKT 4360 Marketing Strategy 4 cr. Focuses on the relationship between the marketing plan strategy and the marketplace goals of the organizational strategic plan. Brand management is a central theme. Course explores choices and tactics for marketers to use.
MKT 4555Marketing Internship 1-16 cr. An internship taken in a practical business or other appropriate facility related to the student's interest. Student is supervised by amanager; evaluation of student performance is completed by the manager, student and advisor. Students may obtain additional information about internships from the Department of Management office. Prerequisite: approval of instructor.
MKT 4777 Selected Topics inMarketing 1-8 cr. In-depth study of a topic of current interest. Topic to be studied depends on the mutual interest of faculty and students.
MKT 4999 Independent Study 1-8 cr. Study of a particular area selected by student with approval of department chair and instructor. Study may include research and/or field experience involving a learning situation directly related to marketing.