It is harder for people to understand and accept new ideas when the ideas stem from a different frame of reference. Socio-Economic Approach to Management (SEAM) represents a different frame of reference and philosophy in terms of management and change interventions. Metaphors can be helpful for SEAM practitioners and teachers to convey the essence of the SEAM concepts. The authors present examples of how they metaphorically explain some basic principles of SEAM.
Key words: SEAM, metaphors, root causes of dysfunctions, organizational effectiveness