FAST FACTS: B.A. Marketing
Many people think of marketing as advertising. In reality, this is only a small part of the profession. Graduates with marketing degrees may work in an advertising agency or within a corporate marketing department, and may work on product development, marketing plans, market research, analyzing and segmenting sales data, public relations and many other marketing-related tasks.
Marketing is a high-paying field with strong job growth. There is keen competition for the most prestigious positions in the industry and, because the positions are often high-profile, there are many opportunities for advancement.
According to the Bureau of Labor Statistics, marketing and advertising-related jobs are projected to grow by 12 percent between 2008 and 2018. Employers will be particularly interested in people with new media experience in advertising, marketing and public relations.
The B.A. in Marketing program is offered in an accelerated format at the following locations. Select courses also are offered online.