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Homepage > Offices & Services > College Communications > Services > Advertising
College Communications produces advertisements, places them in targeted publications and can help you with your advertising and marketing programs. If you would like assistance with a marketing or advertising program, please contact Brian Martin (x6787). If you would like to place an ad, contact Linda Carlson (x5988). Provide at least three weeks' notice for newspapers. Magazines and other periodicals require approximately 4-6 weeks' notice.
Procedure
Before you begin, you will need to know:
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- • Your goal for the ad (Is it an event announcement, etc.?)
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- • Target audience (Include age, gender, ethnic origin, etc., if viable.)
You will need to fill out an Advertising Request Form (available outside of Tower Hall 1602A; on the R Drive, ALLCOLLEGE, College Publications forms; and on our Web site www.css.edu) including:
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- Date(s) the ad will run
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- Preferred publication (we can make recommendations)
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- Preferred size (we can collect size and rate information within reason)
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- Budget
Ad copy, including all pertinent information and graphics, should be e-mailed to Linda Carlson (lcarlson@css.edu) . If you need help writing the copy, contact Bob Ashenmacher (x6075).
Doing your own ad
All College advertising must meet certain legal criteria. Two elements must appear on all ads:
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- The College of St. Scholastica logo
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- Equal Opportunity Employer statement. For logo usage and EOE statement guidelines, refer to our separate Editorial Guidelines manual.
Important: College Communications handles all advertising for the entire College. Our staff analyzes ratings and trends in advertising media, establishes relationships with media sales people and, in many cases, signs long-term contracts. Under no circumstances may an individual or department place an ad in off-campus media for any College event or program in any medium without consulting us first. Our department must edit and approve all advertisements - including self-generated ads. The only exception is personnel-related ads placed by the Human Resources department.
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