What is Branding and Why is it Important?
Developing the The College of St. Scholastica’s face to the world – this is our brand. It is the College’s name, how that name is visually expressed through our logos, our distinctive visual style and unique messaging that extend throughout the College’s communications.

The objectives that a good brand will achieve include:
• Delivering the message clearly
• Confirming our credibility
• Connecting our target prospects emotionally
• Motivating prospects to take action
• Solidifying User Loyalty

To succeed in branding we must understand the needs and wants of our customers and prospects. We do this by integrating our brand strategies through the College at every point of public contact.

Our brand resides within the hearts and minds of everyone exposed to the College. It is the sum total of their experiences and perceptions, some of which we can influence, and some that we cannot.

A strong brand is invaluable. It’s important that we spend time investing in researching, defining, and building our brand. After all our brand is the source of a promise to our consumer. It’s a foundational piece in our marketing communication and one we do not want to be without.

This guide has been developed to create a design system for The College of St. Scholastica brand. It is a series of standardized elements working together to create a family look. The consistent use of these elements is crucial to an overall cohesive look.

Follow this guide when working on your projects. If in any doubt, please contact the College’s Marketing Department.

Artwork - Selecting the correct file format

The chart below provides a guide to assist you when selecting a file to send to suppliers, or to use as part of your presentation. From this chart you can select the most appropriate format which balances file size with application requirement.

Logo Types

Standard | Presidential Crest | Collegiate | Athletics | Shield

Standard Logo

Alternate version of the College’s traditional and most commonly used logo.

Standard Logo / Alternate with Campus Locations

A specialized logo treatment for each of our 5 campus locations.

When to use the Standard Logo with Campus Locations
This logo treatment should be used only in applications that are specific to an individual campus. Usages that apply to multiple campuses should use the college logo without the campus listed.

Not sure if this is the correct logo for your needs?
Please consult the College’s Marketing Department to determine if this logo is appropriate for your intended purpose.

Standard Alternate Logo

The College’s traditional and most commonly used logo.

Presidential Crest Logo

A specialized logo treatment reserved for specific usage.

When to use the Presidential Crest logo
This is a specialized logo with specific usages. It is intended for projects associated with the College president, Board of Trustees, or official College events such as graduation.

Contact us before using this logo
Please consult the College’s Marketing Department to determine if this logo is appropriate for your intended purpose.

Collegiate Logo

This logo is intended for uses that are generally less formal and/or associated with campus life.

When to use the Collegiate logo
This logo works well for projects that pertain to campus life. It evokes a “traditional” college
look that is great for novelty items such as cups, backpacks, etc. This logo is especially appropriate for items of clothing such as t-shirts, jackets, caps, etc.

Not sure if this is the correct logo for your needs?
Please consult the College’s Marketing Department to determine if this logo is appropriate for your intended purpose.

Collegiate Logo / Alternate

This logo is intended for uses that are generally less formal and/or associated with campus life.

Athletic Department Logos

Two accepted logo treatments either of which can be used to represent the Athletic Department or individual athletic teams.

Athletic Team Logos

Some athletic teams prefer to use stylized logos.

The Shield of the College

As part of its logo, The College of St. Scholastica utilizes the Benedictine shield. Benedictine values are the cornerstone of the learning that happens at the College.

In its original form, the field is blue. Upon this field is a silver lily, blooming with three flowers symbolizing the three Persons of the Blessed trinity. The base of the lily is enclosed by a silver crescent, the heraldic symbol of the Virgin Mary, and likewise the purity of Christian teaching.

A golden crown of the medieval regal shape in heraldry encircles the lilies above, recalling the dedication of the Chapel to the Queen of Peace.

The heraldic indication of a college is always a book. Hence, a book occupies the center of the field. On its open pages is the motto of St. Scholastica. It is taken from the third chapter of the Book of Proverbs, and in reference to Wisdom it reads: “Her ways are ways of beauty, and all her paths are peace.” In keeping with the tradition Benedictine motto, “Pax,” St. Scholastica has chosen the second part of the verse for her motto. It reads in latin: “Omnes semitae eius pacificae.”

Using the Shield as a graphic element.
The Shield on it’s own can be used as a graphic element i.e. as a background “watermark” but is not sufficient in this form as an official representation of the College logo. A form of the College logo as described on previous pages should always appear on any project that features the Shield as a graphic element or enhancement.

The Shield

Download:
EPS | JPG

Download the complete Style Guide

For a comprehensive list of proper logo and brand treatments download the St. Scholastica Logo Useage and Brand Guidelines PDF. This guide not only contains logo treatments, but font and layout guidelines as well.

As a supplement to the brand guidelines offered above, we've complied a set of editorial guidelines. This document addresses many common grammar, style, and usage questions and provides answers that are specific to St. Scholastica.

Editorial Guidelines (.pdf)

We have also created a CSS branded PowerPoint template for your convenience, which is available for download below.

PowerPoint template (.ppt)