Public Relations

Our task is to let the rest of the world know who we are and what we do. Information brings audiences to our events, students to our classrooms and financial support to our annual fund.

We use news releases, less-formal news briefs and phone calls to publicize a wide range of St. Scholastica news, including speakers, seminars, cultural events, new programs and construction, and faculty and staff appointments and accomplishments. We also issue releases about student news such as graduation, new-student enrollment, Dean's List and other academic honors, participation in extracurricular activities and scholarships.

All news releases dealing with college matters are issued through College Communications and are printed on St. Scholastica letterhead. News releases are also available on the College's Web site. (Exception: The information director of the Athletics Department handles all sports news.)

The following guidelines are designed to make the information flow - from you to our office, from our office to the media, from the media to the great world.

 

What we do to promote a major event (special concert, theatre production, new major, championship team, renowned speaker, important grant, etc.):

1. Write and distribute news releases and public service announcements.
2. Solicit special media attention.
3. Develop brochures, flyers, tickets, programs and posters.
4. Arrange for press conferences or media interviews.
5. Help spread the word around campus (Inside Times).
6. Promote on the College's Web site.
7. Arrange photography.
8. Design advertising.
9. Develop marketing and advertising concepts and strategies.

What we need from you:

1. Information within a minimum of 15 working days
2. Date, time, cost of event Speaker's itinerary
3. Photos, biography, title of speech, etc.

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What we do to promote general news (appointments, projects, awards, campaigns, research, elections, social events, staff promotions, etc.):

1. Write and distribute news releases.
2. Arrange for press conferences or media interviews.
3. Publish news in college publications.
4. Notify professional journals.
5. Promote on the College's Web site.

What we need from you:

1. Information within a minimum of 15 working days
2. Names of pertinent journals that may be interested

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What we do to promote student news (internships, scholarships, human interest stories, exhibits, performances, awards, Dean's List, Who's Who, etc.)

1. Write and distribute news releases.
2. Send news releases to students' hometown papers.

What we need from you:

1. Information within a minimum of 15 working days
2. Name of student, class and major
3. Names of parents and hometown paper