The Marketing major helps students develop the knowledge and skills needed to construct marketing strategies and activities that can be applied in large corporations, small businesses, or a retail environment.

Marketing students will study topics including product design, customer relations, advertising, market research, marketing of services, marketing on the internet, and creating strategic marketing plans.

The Marketing major offers students new and dynamic career choices and prepares them to work for either an independent marketing agency, an advertising agency, or within a corporate marketing department. Additional coursework is available in personal selling, retailing, or small business marketing. An advisor will help students tailor course selections to particular needs and interests.

Course Requirements

Each student works with a faculty advisor to plan the sequence of courses that will contribute most to his/her career goals. The following plan is an example of a sequence that includes required management courses.

All Management majors follow the same sequence of management core classes, but individual students incorporate the General Education courses and electives that best support their career interests.

First Year

ENG 1110 First Year Composition or ICE 1110 Integrated Communication/English
CTA 1102 Human Communication or ICE 1111 Integrated Communication/English
MGT 2120 Principles of Management
MGT 2320 Introduction to Marketing
General Education Courses (Math 1111 for Category IV Analytical Reasoning)

Second Year
CIS 2105 Information Systems Applications
ACC 2210 Principles of Financial Accounting
ACC 2220 Principles of Managerial Accounting
ECN 2230 Principles of Microeconomics
ECN 2280 Principles of Macroeconomics
General Education Courses

*Application to major during spring semester.

Third Year
MGT 3130 Quantitative Methods for Decision-making
MGT 3240 Human Resource Management
MGT 3340 Marketing Promotions: Communicating with Customers
MGT 3350 Designing Successful Products
PHL 3354 Management Ethics
Upper Division Electives

Fourth Year
MGT 3320 Marketing on the Internet
MGT 4360 Marketing Strategy
Upper Division Electives

In addition to the B.A. in Marketing, the College of St. Scholastica offers four additional related majors. The B.A. in Accounting includes courses in intermediate accounting, cost accounting, tax accounting, auditing, business law and advanced accounting. The B.A. in Applied Economics includes courses in macroeconomics, microeconomics, money and banking, managerial economics and international economics. The B.A. in Management includes courses in human resource management, strategic planning, economics, accounting, finance, marketing, and ethics. The B.A. in Organizational Behavior includes courses in cultural anthropology, human resource management, organizational behavior, organization development, personality, behavior management, and ethics.