Media Relations

Course Offerings

Internships and Requirements


What classes do I need to take?

Media Relations Schema

Communication major with Media Relations concentration

Media Relations is a concentration in the Communication major and provides a basic foundation for students who will work in a variety of settings. Students with this major go on to work in Advertising, Public Relations, Marketing, Event Planning and any number of other vocations. These students will be able to design appropriate messages for specific audiences using a number of media. The interdisciplinary nature of this program reflects the liberal arts focus of the College. The Communication major with Media Relations concentration requires 46 credits (22 core credits and an additional 24 concentration credits). The 22 core credits include: ENG 2105 (B- required), CTA 1114, 2240 or approved study-abroad experience, 3445, 4414, and 4445. Additionally the major requires 24 concentration credits that include: (CTA 1014 or 2214), (CIS 1241 or 2 elective credits in art, film, or theatre), MKT 2320, (ART 1124 or CTA 2307 or CTA 3307), CTA 3341, CTA 4555 (4 credits), and CTA 4100 (2 credits). A minimum grade of "C" must be maintained in all required classes. A minor in another area is required.

Admission to the Media Relations concentration

Students need to apply to the Communication major with Media Relations concentration after completing 8 CTA credit hours but before completing 24 credit hours of CTA courses and have completed ENG 2105 with a grade of B- or higher. Students apply to the major by writing a brief essay, completing the application to the major/change of major form with a current unofficial transcript attached, and being interviewed by departmental faculty. The department will admit students who perform well in the interview, write an excellent essay, exhibit appropriate behavior for a future professional, and who conform to the deadline.

Students in this major must be accepted into the major before enrolling in the internship.

Media Relations outcomes

  1. The Media Relations concentration prepares students to create messages that are appropriate for a specific audience in a variety of settings or media on a variety of topics.
  2. The Media Relations concentration prepares students to create and critique persuasive arguments.
  3. The Media Relations concentration prepares students to fulfill personal and career goals by being able to recognize, analyze, and work to resolve legal, ethical, and social issues related to professional practice.
  4. The Media Relations concentration prepares students to infer potential outcomes of communication choices.

Internships and Requirements

An internship is required for the Media Relations concentration of the Communication major. Internships runs between 4 and 16 credits. Media Relations students are also required to complete a media portfolio of professional work.