Communication, Theatre and Art
Communication
Public RelationsThe Public Relations major provides a basic foundation for students who will work in a variety of settings. These students will be able to design appropriate messages for specific audiences using a number of media. The interdisciplinary nature of this program reflects the liberal arts focus of the College.
Other degree options for a career in advertising and public relations
The Requirements of the Public Relations Major
The Public Relations Major requires a minimum of 46 credits. The major track includes the following 22 credit core communication courses: Investigative Writing, Intercultural Communication, Mass Media Law and Ethics, Persuasion, Argumentation, and Media Criticism. The Public Relations track requires the following additional (24 credits) courses: Writing for Mass Media, Media Literacy, Introduction to Public Relations, Public Relations, Crisis Communication, Internship, Organizational Behavior.
This major is designed to allow students room to explore supplemental areas of interest through additional minor(s) or major(s). Suggestions include: Media Arts, Journalism, English, Marketing, Management, Organizational Behavior, or Political Science.
Click here for more information about the internship process.
Click here for a copy of the internship packet.
Public Relations Major Outcomes
- Creation of a variety of messages appropriate for specific audiences in a range of settings or media;
- Creation and evaluation of persuasive arguments;
- Demonstrate a basic understanding of organizations and how public relations professionals function within them.
- Recognize and critique how public relations functions within society.
Site Feedback